feat(gtm): scaffold durable GTM strategy + Cowork skill#304
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Establish the api/cli-first GTM foundation:
- gtm.md at repo root: durable strategy (positioning, ICP, funnels, phases,
non-goals, cadence).
- docs/gtm/{icp,messaging,taxonomy}.md: operational docs (hand-edited).
- tools/posthog/README.md: dashboards-as-code conventions; implementation
lands in the analytics-foundation workstream.
- libs/telemetry/README.md: public trust contract for @ngaf/telemetry
(opt-out Node, opt-in browser, never default in @ngaf/* browser packages).
- cowork/README.md + cowork/gtm/SKILL.md: single Cowork skill that operates
the motion (weekly snapshots, lead triage, workstream scaffolding,
status reads). Manually installed; project-local; not a marketplace plugin.
- Meta-spec at docs/superpowers/specs/gtm/2026-05-13-gtm-meta-design.md.
- This plan at docs/superpowers/plans/gtm/2026-05-13-gtm-meta.md.
No code, no PostHog API calls, no website changes. Subsumes the May-2
PostHog instrumentation plan into the upcoming analytics-foundation spec.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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Summary
Establish the api/cli-first GTM foundation for Cacheplane. Markdown-only scaffold — no code, no PostHog API calls, no website changes. Future workstream specs (analytics-foundation, positioning-and-risks, comparison-pages, cockpit-activation-recipes, content-pillar-pages, community-launch, enterprise-pipeline) compose against this scaffold.
gtm.mdat repo root — durable strategy: positioning ("Production Agent UI for Angular"), ICP (two tracks), funnels, north-star activation milestone, phases with exit gates, non-goals, weekly cadence.docs/gtm/{icp,messaging,taxonomy}.md— operational docs (hand-edited). Taxonomy is the single source of truth for event/property/CTA-id names.tools/posthog/README.md— dashboards-as-code conventions. Implementation lands in the analytics-foundation workstream.libs/telemetry/README.md— public trust contract for@ngaf/telemetry(opt-out Node, opt-in browser, never default in@ngaf/*browser packages, honorsDO_NOT_TRACK+NGAF_TELEMETRY_DISABLED).cowork/README.md+cowork/gtm/SKILL.md— single Claude Cowork skill that operates the motion: weekly snapshots, lead triage, workstream scaffolding, status reads. Project-local, manually installed.docs/superpowers/specs/gtm/2026-05-13-gtm-meta-design.mdand plan atdocs/superpowers/plans/gtm/2026-05-13-gtm-meta.md.Subsumes the May-2 PostHog instrumentation plan into the upcoming analytics-foundation spec.
Notable strategic decisions captured here
Install @ngaf/chat, secondaryTalk to our engineers→ new/contactroute. Both tracks measurable in PostHog with shared attribution chain.Test plan
gtm.mdtop-to-bottom — durable strategy reads correctly as the canonical entry point.docs/gtm/taxonomy.mdevent names, namespaces, CTA ids match how Spec 1 will encode them.libs/telemetry/README.mdtrust contract is acceptable to publish as the public commitment.mkdir -p ~/.claude/skills/gtm && ln -sf "\$(pwd)/cowork/gtm/SKILL.md" ~/.claude/skills/gtm/SKILL.md, then/gtmin a Claude Code session.analytics-foundation) is ready to brainstorm against this scaffold.🤖 Generated with Claude Code